adidas collaborates with the Parley organization that collects and recycles plastic from the world´s oceans. The plastic is remanufactured into fibers that adidas then use in their manufacturing. In order to draw greater attention to the unique concept and to the good cause, Kicker created an exclusive instore installation for Stadium, a leading Swedish sporting goods store.
By purchasing products made of recycled plastic we contribute to a better and cleaner environment. To make consumers understand and like the idea and the products, Kicker made a creative instore installation that instantly explained the concept behind the new adidas collection. And of course we wanted to expose the clothes and shoes in an appealing way. The instore installation created an exclusive feeling that caught great customer attention and understanding.