Many people appreciate Hemköp's supermarkets with city locations. But too many potential customers choose to do their weekly shopping at supermarkets with a low price position. To create awareness around Hemköp as an affordable option, Kicker needed to clearly communicate and bring greater focus to Hemköp´s assortment of consistently low priced products.
Kicker developed an easy accessible concept ”Alltid bra pris” and a communicative graphical symbol that quickly explained the benefits with Hemköp´s low priced product range. We packed the products under inspiring meal themes like "Everyday", "Vego" and "Eko” in order to further simplify the customer decision process. We demonstrated that Hemköp has attractive quality goods at really competitive prices. The tonality used was deliberately populistic to reflect the simpleness and reliability of everyday shopping with Hemköp.
The Hemköp relaunch became a big success with a sales increase that far exceeded expectations. Of those who saw the outdoor campaign; 72 % expressed a much better overall impression of Hemköp.