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Hemköp

Alltid bra pris

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The bridge


Many people appreciate Hemköp's supermarkets with city locations. But too many potential customers choose to do their weekly shopping at supermarkets with a low price position. To create awareness around Hemköp as an affordable option, Kicker needed to clearly communicate and bring greater focus to Hemköp´s assortment of consistently low priced products.

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The gap


Kicker developed an easy accessible concept ”Alltid bra pris” and a communicative graphical symbol that quickly explained the benefits with Hemköp´s low priced product range. We packed the products under inspiring meal themes like "Everyday", "Vego" and "Eko” in order to further simplify the customer decision process. We demonstrated that Hemköp has attractive quality goods at really competitive prices. The tonality used was deliberately populistic to reflect the simpleness and reliability of everyday shopping with Hemköp.

The result 

The Hemköp relaunch became a big success with a sales increase that far exceeded expectations. Of those who saw the outdoor campaign; 72 % expressed a much better overall impression of Hemköp.

A MEMBER OF THE NoA FAMILY

Visiting address: Tulegatan 13, Stockholm
Kicker Taktisk Kommunikationsbyrå AB, Box 7103, 103 87 Stockholm  info@kickersthlm.se
Phone +46 (0)8 14 11 11

Visiting address: Tulegatan 13, Stockholm
Kicker Taktisk Kommunikationsbyrå AB,
Box 7103, 103 87 Stockholm 
info@kickersthlm.se
+46 (0)8 14 11 11

Visiting address: Tulegatan 13, Stockholm
Kicker Taktisk Kommunikationsbyrå AB
Box 7103, 103 87 Stockholm 
info@kickersthlm.se
Phone +46 (0)8 14 11 11

Visiting address: Tulegatan 13, Stockholm
Kicker Taktisk Kommunikationsbyrå AB
Box 7103, 103 87 Stockholm 
info@kickersthlm.se
Phone +46 (0)8 14 11 11